Anua heartleaf calm, every day.
Anua built a cult following around one hero ingredient: Houttuynia Cordata (heartleaf). Fragrance-free, barrier-friendly formulas designed for sensitive, reactive and breakout-prone skin.
- sensitive and reactive skin
- acne-prone and breakout-prone skin
- barrier repair
- Heartleaf Pore Control Cleansing Oil Mild, Fragrance-free cleansing oil that melts away makeup, SPF and sebum.
- Heartleaf 70% Intense Calming Cream, Lightweight daily moisturiser with ceramide and panthenol for sensitive skin.
- Heartleaf 80% Soothing Ampoule Mask, Intensive sheet mask with heartleaf and triple hyaluronic acid.
Frequently asked questions
What is Anua best known for?
Heartleaf (houttuynia cordata) — Anua built its name on the Heartleaf 77% Soothing Toner, a Korean cult favourite for calming stressed, congested, sensitive skin. The brand focuses on minimal, soothing formulas that suit reactive and combination skin especially well.
Is Anua suitable for sensitive skin?
Yes — calming is the brand's entire identity. Heartleaf soothes visible redness and irritation while staying light enough for oily and breakout-prone skin. As with any new product on reactive skin, patch-test first; our team can advise where Anua fits in your routine.
Why buy Anua from Haku rather than a marketplace?
Authenticity and freshness. We stock Anua through official distribution with proper storage and current formulas, shipped from Dublin in one to three working days — no gray-market stock, no customs surprises, and skin advice from a real clinic when you need it.