K-Beauty from Seoul to Dublin.

Rooted in centuries-old Korean herbal medicine, Beauty of Joseon pairs rice extracts, ginseng and propolis with cult-favourite SPF and glow drops loved worldwide.

The brand that took snail mucin, BHA and acne patches global. COSRX strips skincare to its essential active ingredients, gentle, effective, affordable.

Single-ingredient mastery. Skin1004 sources Centella Asiatica from Madagascar's Ambohimahasoa highlands and builds an entire calming, barrier-repair routine around it.

Genosys blends Korean innovation with clinical-grade actives, peptides, growth factors and barrier-repairing ceramides. The brand we reach for after microneedling and bio-meso treatments.

Anua built a cult following around one hero ingredient: Houttuynia Cordata (heartleaf). Fragrance-free, barrier-friendly formulas designed for sensitive, reactive and breakout-prone skin.

Medicube brings a clinical, device-led approach to K-beauty. PDRN, peptides and pore-refining pads formulated for visible results on congested, textured and tired skin.

Laneige built its reputation on hydration science, and its Lip Sleeping Mask became a global phenomenon. Comfortable, glossy, genuinely nourishing lip care.

VT Cosmetics engineered Reedle Shot, a spicule-based delivery system that channels actives deeper without a needle. The closest thing to microneedling in a bottle.

One of Korea's original food-ingredient skincare houses. Skinfood formulates around edible actives, black sugar, rice, avocado, for simple, sensorial care.