K-Beauty · Seoul

    Skinfood food-first Korean skincare.

    One of Korea's original food-ingredient skincare houses. Skinfood formulates around edible actives, black sugar, rice, avocado, for simple, sensorial care.

    Best for
    • rough, flaky texture
    • dull skin needing polish
    • occasional deep exfoliation
    Hero products
    • Black Sugar Perfect Essential Scrub, Cult sugar scrub that buffs away dead skin for instant smoothness.

    ← Browse the full shop

    Frequently asked questions

    What is Skinfood and what's its bestseller?

    Skinfood is one of Korea's original beauty brands, built on food-derived ingredients since 1957. Its global icon is the Black Sugar Mask Wash Off — a gentle sugar-crystal exfoliating mask that melts as it polishes, leaving skin smooth without harsh scrubbing.

    How often should I use the Black Sugar Mask?

    Once or twice a week on damp skin: massage gently, leave ten to fifteen minutes, then rinse. The sugar crystals dissolve as they work, making it gentler than typical physical scrubs — though very reactive or broken-out skin should choose an enzyme or acid exfoliant instead.

    Why buy Skinfood at Haku?

    Authentic stock through official distribution, shipped from Dublin in one to three working days — plus honest advice from a skin clinic about whether physical exfoliation suits your skin at all, which a marketplace listing will never tell you.