K-Beauty · Seoul
Beauty of Joseon hanbang skincare, modernised.
Rooted in centuries-old Korean herbal medicine, Beauty of Joseon pairs rice extracts, ginseng and propolis with cult-favourite SPF and glow drops loved worldwide.
Best for
- dull or uneven skin tone
- daily SPF protection
- all skin types looking for gentle glow
Hero products
- Relief Sun Rice + Probiotics SPF50+, Cult-favourite lightweight Korean SPF with no white cast.
- Glow Deep Serum Rice + Alpha Arbutin, Brightening serum for radiance and even tone.
- Dynasty Cream, Anti-ageing rice and ginseng moisturiser for plump, firm skin.