Free Irish delivery over €50 · Dispatched in 1–2 working days · Ships from Dublin

    Hakushop
    K-Beauty · Seoul

    Beauty of Joseon hanbang skincare, modernised.

    Best for
    • dull or uneven skin tone
    • daily SPF protection
    • all skin types looking for gentle glow
    Hero products
    • Relief Sun Rice + Probiotics SPF50+, Cult-favourite lightweight Korean SPF with no white cast.
    • Glow Deep Serum Rice + Alpha Arbutin, Brightening serum for radiance and even tone.
    • Dynasty Cream, Anti-ageing rice and ginseng moisturiser for plump, firm skin.

    Irish owned & operatedDublin-based salonFast local shipping

    Showing 11 of 11 products

    Why we stock Beauty of Joseon

    Beauty of Joseon does one thing we care about a great deal: it makes a sunscreen people will genuinely wear every day.

    Relief Sun is the reason the brand is on the shelf. No white cast, no heavy finish, and around fifteen euro — which matters, because the single most useful habit in skincare fails on cost and texture more often than on conviction. A sunscreen you like is worth more than a serum you love.

    The rest of the range follows the same logic: hanbang ingredients like ginseng and rice, formulated lightly, priced so that a full routine is achievable rather than aspirational. It is the line we point people to when they want to do this properly without spending professional money.

    Frequently asked questions

    Is Haku an official Beauty of Joseon stockist in Ireland?
    Yes — Haku stocks Beauty of Joseon through official distribution, so every product is authentic, in date, and stored properly. With counterfeit K-beauty widespread on marketplace sites, buying from an authorised Irish stockist is the only way to be certain what's in the bottle.
    Where should I start with Beauty of Joseon?
    Relief Sun SPF50+ is the global icon and the easiest first buy — €14.50, no white cast, loved by every skin type. From there, the Glow Serum suits oily and combination skin, and the Ginseng Essence Water suits dry or dull skin. Our team can match the line to your routine.
    How fast is delivery from Haku's shop in Ireland?
    Orders ship across Ireland with delivery typically in one to three working days, from our own Dublin stock — no customs delays or surprise charges that come with ordering K-beauty from abroad. You can also ask about collecting from our Ranelagh or Blackrock locations.