Hakushop
    K-Beauty · Seoul

    Beauty of Joseon hanbang skincare, modernised.

    Rooted in centuries-old Korean herbal medicine, Beauty of Joseon pairs rice extracts, ginseng and propolis with cult-favourite SPF and glow drops loved worldwide.

    Best for
    • dull or uneven skin tone
    • daily SPF protection
    • all skin types looking for gentle glow
    Hero products
    • Relief Sun Rice + Probiotics SPF50+ — Cult-favourite lightweight Korean SPF with no white cast.
    • Glow Deep Serum Rice + Alpha Arbutin — Brightening serum for radiance and even tone.
    • Dynasty Cream — Anti-ageing rice and ginseng moisturiser for plump, firm skin.

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