Frizz & smoothing.
What this actually is
Frizz is a humidity problem before it is a hair problem. Hair is hygroscopic — it pulls water from the air — and when the cuticle is raised rather than lying flat, that water gets in, the fibre swells unevenly, and individual hairs lift away from the rest. Which is why frizz is worse in Irish weather than almost anywhere, and worse on a damp day than a wet one.
Two things raise the cuticle. Damage, from heat, colour and friction. And dryness — hair short of moisture takes it aggressively from the air, so frizz is very often thirst rather than damage.
That second point flips the usual instinct. People fight frizz by adding more heat and smoothing it flat, which raises the cuticle further, which produces more frizz. The way out is moisture and sealing: condition properly, add product to soaking-wet rather than towel-dried hair, and finish with something that gives the outer layer a hydrophobic seal.
The unglamorous wins are worth more than any serum. Stop rubbing hair with a terry towel, use a microfibre one or a cotton T-shirt, and turn the dryer temperature down. Curly and wavy hair is frizz-prone by structure, not by fault.
A routine that suits it
Where we would start. Build it up one step at a time rather than all at once.
- Condition properly
Frizz is usually thirst. A conditioner every wash and a weekly mask does more than any anti-frizz serum.
What we use - Apply to soaking hair
Product goes on wet, not towel-dried — you are sealing water in, so there has to be water there.
What we use - Dry gently
Microfibre or a cotton T-shirt, never a terry towel. Rough drying is where a lot of frizz is made.
- Protect from heat
Lower temperature, heat protectant every time. Smoothing with more heat is the loop that keeps it going.
What we use
Irish owned & operatedDublin-based salonFast local shipping
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Frequently asked
- Why is my hair frizzy even though it is not damaged?
- Because frizz is as often dryness as damage. Hair short of moisture takes it from the air, which swells the fibre unevenly and lifts individual hairs. Curly and wavy hair is also structurally more frizz-prone — the cuticle simply cannot lie as flat around a bend. Adding moisture and sealing it in helps both cases more than smoothing does.
- Does humidity make frizz inevitable in Ireland?
- It makes it likelier, not inevitable. The point of a leave-in or oil is to give the outer layer a water-repellent seal so atmospheric moisture cannot get in as easily. You will not beat a genuinely wet day, but well-conditioned hair with a sealed cuticle behaves very differently from dry hair on the same walk to work.
- Will straightening it more often help?
- It helps for the afternoon and costs you the month. Heat raises and eventually chips the cuticle, and a raised cuticle is the thing that makes frizz in the first place — so the smoother it looks today, the frizzier it gets over time. If you do use heat, use protectant every time and turn the temperature down; most irons run far hotter than any hair needs.