Cleanse the step most routines get wrong.

What this step does

Cleansing removes the day — sunscreen, makeup, sebum, pollution — so that everything after it can reach the skin. What it should not do is remove the lipids the barrier is made of. Tightness, squeakiness and a stinging next step are all signs of a cleanser working too hard. Twice a day is plenty for most people, and once is enough for many in the morning.